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Meet The Team: Emily Norman, Marketing Executive
Meet Emily, the newest addition to the marketing department for Flexiteek and Wilks products.
Tell us about your background. What did you do before joining the Wilks team?
Prior to joining the Wilks team, my background was in marketing and design. Before this role, I worked in the motoring and construction industry, where I focused on creating marketing strategies and content.
How long have you worked here?
I have been with the company since the end of May 2023!
Tell us about a typical day – what does your job involve?
As a marketing executive, a typical day is quite diverse, involving various tasks ranging from content creation to updating documents. Our work revolves around a well-defined marketing plan that guides our actions and timelines, ensuring we stay focused and organised. This plan serves as a roadmap, detailing what needs to be accomplished and when.
What do you enjoy most about your job?
The aspect I enjoy most about my job is the constant variety and fast-paced nature. Working in marketing means each day presents new challenges and opportunities, keeping things exciting. The ever-changing landscape requires me to stay updated with the global trends and news, which keeps me on my toes. Additionally, the creative aspect of the job is fulfilling, as I get to design engaging campaigns while ensuring that all collateral aligns with guidelines and stays up to date. This blend of creativity and adaptability makes my role both stimulating and rewarding.
What would you say your biggest achievement at Wilks has been so far?
My most significant achievement so far has been the comprehensive update of internal and external collateral, including brochures and related materials. As well, as building connections with the wider global team and distributors working closely with them to ensure all documentation is accurate for their locations. Additionally, working with my team to create valuable content that can be shared across our global network and our customer base.
What do you do in your spare time?
In my spare time, I am currently spending it renovating my first property with my other half trying to bring back our 1970’s bungalow into the 21st century. Additionally, when I am not doing that, I run my own stationery company where I create prints and greeting cards. This means I spend a lot of time creating bespoke products for people and spare time at craft fairs selling and chatting to people.
